My role: UI/UX designer
Project purpose
Across the UK, many people that have been furloughed or lost their jobs have been looking for new ways of making a living. The social distancing measures introduced challenged a face to face business model as a primary sales and interaction tool with our prospects. Our product team had to react quickly and provide a solution that could solidify a new sales channel for UW.
The approach
Our ultimate goal was to provide a shared-screen tool that enables our users to guide their prospects through a sign-up appointment process online. In order to deliver our first mvp solution we’ve decided to use Google design sprint as a framework and by working together in a sprint, we could shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is feasible, we have used a realistic prototype to run an unmoderated test in Maze to get data back. The beauty of the design sprint is an ability to fast-forward into the future to see the finished product and customer reactions, before making any expensive commitments.
Within a week we have successfully managed to ship a product that has helped to open a new chapter and support our customers and Partners in their remote journey. In the next phase after delivering the first working solution we have revisited the project in order to bring it to the next level we run.
Discovery phase and competitor analysis
Wireframing
Testing the journeys with Maze
AB testing UI components with Maze
Wireframes and high fidelity design user testing results
User testing of the UI control component
The Results
The remote sign up feature enabled our business to substitute a face to face sales channel and recover very quickly in the aftermath of the pandemic.
We noticed the first positive changes two weeks after the government announced the first lockdown. In the beginning of April 2020 the percentage of the remote appointments reached 75% of the total appointments.
