![Screen Shot 2017-05-26 at 11.05.23.png](https://images.squarespace-cdn.com/content/v1/59f3328864b05fd4d385db6f/1514318299317-VBBTHHBEBTSGQB6M6MRN/Screen+Shot+2017-05-26+at+11.05.23.png)
Aiimi branding
Alongside the website redesign process, I was also involved in creating and Aiimi's new visual identity.
![I created a bold visual language to distinguish the company from its mostly dry and corporate competitors. I focused on creating a visual language that can be easily implementable across different visual streams and platforms.](https://images.squarespace-cdn.com/content/v1/59f3328864b05fd4d385db6f/1514242562665-SIVOIZM2FANT3CP3YYG5/aiimi_stationery.jpg)
I created a bold visual language to distinguish the company from its mostly dry and corporate competitors. I focused on creating a visual language that can be easily implementable across different visual streams and platforms.
![Style guide](https://images.squarespace-cdn.com/content/v1/59f3328864b05fd4d385db6f/1514246876085-NUAGSQQDSUSG1GQGKU2Q/aiimi_t-shirt_mockup.jpg)
Style guide
I also designed and developed a style guide to help Aiimi with the design of future digital and offline products.
![aiimi_brandbook_cover.jpg](https://images.squarespace-cdn.com/content/v1/59f3328864b05fd4d385db6f/1514312779251-ORH17QZ53QF6SBHA161R/aiimi_brandbook_cover.jpg)
![Aiimi_brandbook_spread.jpg](https://images.squarespace-cdn.com/content/v1/59f3328864b05fd4d385db6f/1514317089349-JDGTUSRP1GAK63DRZU43/Aiimi_brandbook_spread.jpg)
![Aiimi_brandbook_spread2.jpg](https://images.squarespace-cdn.com/content/v1/59f3328864b05fd4d385db6f/1514318197426-A4O6EC9QR2Z72OKU3F0Q/Aiimi_brandbook_spread2.jpg)